![]() Not only are these results easier to read, but the extra features make for a much more informative, intelligent searching - and shopping - experience. Don’t remember? Check out this Google result for “pool tables” from 2008. Google’s SERPs weren’t always as easy on the eye as they are today. It’s also an important way to prepare for the future of search, as Google and other engines continue to personalize the user experience and answer questions directly on their SERPs. Structured data is important for SEO because it helps search engines find and understand your content and website. This creates more relevant, informed searches and makes the site a candidate for enhanced results like featured snippets, rich snippets, image and video carousels, knowledge boxes, and more (which we'll touch on later). It educates search engines on what specific content is on the page. It also helps social media platforms synthesize your social media posts into snippets that preview the content using Open Graph Protocol (which we touch on later). “markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. This behind-the-scenes code tells browsers how information should be organized on the website (as part of its website development) and tells web crawlers what’s on the page. View the source code for any website by going to View > Developer > View Source. We know that what searchers see online is much different than what search engines see. In the case of SEO, structured data is organized and tagged with specific groups of text that help search engines understand the context of that information and can return accurate results to searchers. ![]() ![]() Structured data is any set of data that is organized and structured in a particular way on a webpage. By the end of this guide, you’ll be a structured data wizard - and your website will reap the benefits. Not sure what structured data is? That’s OK. Structured data can make your organization more visible to potential customers and increase your click-through rate by up to 30%. ![]() No one knows exactly how Google’s algorithm works - but, there are a few ways to organize and optimize your website content so Google knows what content to feature on the SERPs for the various searches people conduct to find you. Heck, I’d love my business to pop up when consumers search for criteria relevant to me … wouldn’t you? Have you ever wondered how Google can whip up such accurate, precise answers in so little time … and present them in such an easy-to-read way? Moreover, what are those restaurants doing to get featured so dominantly on Google’s search engine results pages (SERPs)? You plug these criteria into Google, and you’ve got three viable options at your fingertips - in a handy map format to boot. Your ideal post-work pub is nearby, open right after work, and offers a few gluten-free options so your entire team can partake. What do you do? Step outside and walk around until you find a new spot? No, you hop on Google and let it conduct the search for you. It’s Friday afternoon, and your team is jonesing for Happy Hour.įor the last few weeks, you’ve been going to the same ol’ bar by your office, so you decide it’s time to try something new.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |